Georg Philipp Telemann was a prolific German composer and musician of the Baroque era, who was known for taking an unusually proactive role in the publication of his own music. In the early 18th century, it was uncommon for composers to publish their own works; instead, they typically relied on publishers and patrons to disseminate their compositions.
Telemann, however, recognized the value in having control over the publication process. He was one of the first major composers to seize the opportunities offered by the burgeoning market for printed music. He understood that by publishing his works, he could reach a broader audience, gain more control over the accuracy and presentation of his music, and also derive financial benefits.
Telemann used a subscription-based model to fund the printing of his compositions. He would advertise a forthcoming collection and invite prospective buyers to subscribe in advance. By receiving money upfront, he could cover the costs of printing and ensure there was enough interest to justify the publication. Subscribers would often receive benefits such as their names being printed in the published score, or receiving copies before they were made available to the general public.
Some of Telemann’s self-published collections include:
- “Musique de table” (Tafelmusik): This collection of instrumental compositions is arranged in three productions, each consisting of an overture, quartet, concerto, trio, solo, and conclusion. It showcases Telemann’s versatility and mastery in composing for various ensembles.
- “Der getreue Musikmeister”: This musical periodical published by Telemann contains a diverse range of compositions, including sonatas, songs, and pieces intended for multiple instruments and levels of proficiency.
- “12 Fantasias for Solo Violin” (TWV 40:14–25): Published in Hamburg in 1735, this set of unaccompanied pieces is another exemplar of Telemann’s innovative self-publishing efforts. The collection, each piece of which has a distinct character, showcases a variety of techniques and musical forms. Telemann used the subscription model for this collection as well, ensuring its financial viability and gauging its popularity among musicians.
Telemann’s initiative in publishing his own works not only helped him to disseminate his music more widely, but also set a precedent for other composers to take more control over the publication and distribution of their creations.